Update: 13.06.2023
Last week: 22 week 2023 (29.05.2023 - 04.06.2023)
Last full month: May 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 5 999 | -0.8% | 9.0% | 0.6 | 11 233 508 | 0.3% | 7.5% | 0.4 | -6.9% |
| MoM | 27 026 | -9.8% | 8.7% | -0.2 | 50 138 313 | -8.8% | 7.3% | -0.1 | -8.1% |
| YTD | 131 269 | 36.7% | 8.7% | 2.4 | 238 410 995 | 35.8% | 7.3% | 2 | -1.6% |
| MAT | 281 068 | 69.3% | 8.2% | 2.6 | 513 576 397 | 76.9% | 7.0% | 2.3 | 14.9% |
| BRAINMAX | |||||||||
| WoW | 795 | -7.9% | 100.0% | 0 | 2 640 076 | -7.1% | 100.0% | 0 | -7.9% |
| MoM | 4 012 | 10.4% | 100.0% | 0 | 13 427 878 | 9.0% | 100.0% | 0 | 10.4% |
| YTD | 15 902 | Inf | 100.0% | NA | 53 567 968 | Inf | 100.0% | NA | NA |
| MAT | 26 089 | Inf | 100.0% | NA | 86 336 454 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 18 713 | -4.9% | 44.4% | -1.9 | 58 046 724 | -3.2% | 39.5% | -1.6 | -0.8% |
| MoM | 86 011 | 1.9% | 45.8% | 1.5 | 261 993 752 | 0.7% | 40.7% | 0.1 | -1.4% |
| YTD | 385 154 | 31.9% | 43.4% | 4.2 | 1 168 837 428 | 33.2% | 39.3% | 5.6 | 19.1% |
| MAT | 770 251 | 53.8% | 44.1% | 6 | 2 271 418 557 | 52.3% | 39.1% | 7.2 | 33.0% |
| MODELAX-N | |||||||||
| WoW | 23 714 | -1.0% | 20.9% | 0.6 | 7 460 283 | 0.2% | 11.5% | 0.2 | -4.0% |
| MoM | 100 062 | -1.1% | 19.8% | 0.4 | 30 933 095 | -1.1% | 10.9% | 0.1 | -2.9% |
| YTD | 463 025 | 496.8% | 18.4% | 15.5 | 145 330 028 | 446.0% | 10.4% | 8.8 | -3.9% |
| MAT | 746 822 | 862.6% | 13.8% | 12.5 | 241 156 103 | 806.1% | 7.9% | 7.1 | -5.9% |
| REDUXIN | |||||||||
| WoW | 14 725 | 7.6% | 34.9% | 2.7 | 64 279 581 | 6.6% | 43.8% | 2.4 | -0.8% |
| MoM | 61 469 | -3.1% | 32.8% | -0.6 | 269 535 359 | 3.1% | 41.9% | 1 | -1.4% |
| YTD | 304 080 | 1.7% | 34.2% | -5.8 | 1 263 531 507 | -4.8% | 42.4% | -8.4 | 19.1% |
| MAT | 607 126 | 9.8% | 34.8% | -7.3 | 2 510 493 643 | -0.4% | 43.3% | -10.7 | 33.0% |
| REDUXIN FORTE | |||||||||
| WoW | 3 289 | -4.8% | 7.8% | -0.3 | 12 401 791 | -4.0% | 8.4% | -0.4 | -0.8% |
| MoM | 14 438 | -7.4% | 7.7% | -0.5 | 54 217 348 | -8.2% | 8.4% | -0.8 | -1.4% |
| YTD | 70 391 | 31.4% | 7.9% | 0.7 | 263 052 748 | 31.6% | 8.8% | 1.2 | 19.1% |
| MAT | 135 498 | 42.1% | 7.8% | 0.5 | 513 176 769 | 51.8% | 8.8% | 1.6 | 33.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 131 269 | 36.7% | 8.7% | 2.4 | 238 410 995 | 35.8% | 7.3% | 2 | -1.6% |
| BRAINMAX | 15 902 | Inf | 100.0% | NA | 53 567 968 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 385 154 | 31.9% | 43.4% | 4.2 | 1 168 837 428 | 33.2% | 39.3% | 5.6 | 19.1% |
| MODELAX-N | 463 025 | 496.8% | 18.4% | 15.5 | 145 330 028 | 446.0% | 10.4% | 8.8 | -3.9% |
| REDUXIN CAPS | 304 080 | 1.7% | 34.2% | -5.8 | 1 263 531 507 | -4.8% | 42.4% | -8.4 | 19.1% |
| REDUXIN FORTE | 70 391 | 31.4% | 7.9% | 0.7 | 263 052 748 | 31.6% | 8.8% | 1.2 | 19.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 281 068 | 69.3% | 8.2% | 2.6 | 513 576 397 | 76.9% | 7.0% | 2.3 | 14.9% |
| BRAINMAX | 26 089 | Inf | 100.0% | NA | 86 336 454 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 770 251 | 53.8% | 44.1% | 6 | 2 271 418 557 | 52.3% | 39.1% | 7.2 | 33.0% |
| MODELAX-N | 746 822 | 862.6% | 13.8% | 12.5 | 241 156 103 | 806.1% | 7.9% | 7.1 | -5.9% |
| REDUXIN CAPS | 607 126 | 9.8% | 34.8% | -7.3 | 2 510 493 643 | -0.4% | 43.3% | -10.7 | 33.0% |
| REDUXIN FORTE | 135 498 | 42.1% | 7.8% | 0.5 | 513 176 769 | 51.8% | 8.8% | 1.6 | 33.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 5 999 | -0.8% | 9.0% | 0.6 | 11 233 508 | 0.3% | 7.5% | 0.4 | -6.9% |
| BRAINMAX | 795 | -7.9% | 100.0% | 0 | 2 640 076 | -7.1% | 100.0% | 0 | -7.9% |
| GOLDLINE PLUS | 18 713 | -4.9% | 44.4% | -1.9 | 58 046 724 | -3.2% | 39.5% | -1.6 | -0.8% |
| MODELAX-N | 23 714 | -1.0% | 20.9% | 0.6 | 7 460 283 | 0.2% | 11.5% | 0.2 | -4.0% |
| REDUXIN CAPS | 14 725 | 7.6% | 34.9% | 2.7 | 64 279 581 | 6.6% | 43.8% | 2.4 | -0.8% |
| REDUXIN FORTE | 3 289 | -4.8% | 7.8% | -0.3 | 12 401 791 | -4.0% | 8.4% | -0.4 | -0.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 27 026 | -9.8% | 8.7% | -0.2 | 50 138 313 | -8.8% | 7.3% | -0.1 | -8.1% |
| BRAINMAX | 4 012 | 10.4% | 100.0% | 0 | 13 427 878 | 9.0% | 100.0% | 0 | 10.4% |
| GOLDLINE PLUS | 86 011 | 1.9% | 45.8% | 1.5 | 261 993 752 | 0.7% | 40.7% | 0.1 | -1.4% |
| MODELAX-N | 100 062 | -1.1% | 19.8% | 0.4 | 30 933 095 | -1.1% | 10.9% | 0.1 | -2.9% |
| REDUXIN CAPS | 61 469 | -3.1% | 32.8% | -0.6 | 269 535 359 | 3.1% | 41.9% | 1 | -1.4% |
| REDUXIN FORTE | 14 438 | -7.4% | 7.7% | -0.5 | 54 217 348 | -8.2% | 8.4% | -0.8 | -1.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs