for Promomed

Update: 13.06.2023

Last week: 22 week 2023 (29.05.2023 - 04.06.2023)

Last full month: May 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	5 999	-0.8%	9.0%	0.6	11 233 508	0.3%	7.5%	0.4	-6.9%
MoM	27 026	-9.8%	8.7%	-0.2	50 138 313	-8.8%	7.3%	-0.1	-8.1%
YTD	131 269	36.7%	8.7%	2.4	238 410 995	35.8%	7.3%	2	-1.6%
MAT	281 068	69.3%	8.2%	2.6	513 576 397	76.9%	7.0%	2.3	14.9%
BRAINMAX
WoW	795	-7.9%	100.0%	0	2 640 076	-7.1%	100.0%	0	-7.9%
MoM	4 012	10.4%	100.0%	0	13 427 878	9.0%	100.0%	0	10.4%
YTD	15 902	Inf	100.0%	NA	53 567 968	Inf	100.0%	NA	NA
MAT	26 089	Inf	100.0%	NA	86 336 454	Inf	100.0%	NA	NA
GOLDLINE PLUS
WoW	18 713	-4.9%	44.4%	-1.9	58 046 724	-3.2%	39.5%	-1.6	-0.8%
MoM	86 011	1.9%	45.8%	1.5	261 993 752	0.7%	40.7%	0.1	-1.4%
YTD	385 154	31.9%	43.4%	4.2	1 168 837 428	33.2%	39.3%	5.6	19.1%
MAT	770 251	53.8%	44.1%	6	2 271 418 557	52.3%	39.1%	7.2	33.0%
MODELAX-N
WoW	23 714	-1.0%	20.9%	0.6	7 460 283	0.2%	11.5%	0.2	-4.0%
MoM	100 062	-1.1%	19.8%	0.4	30 933 095	-1.1%	10.9%	0.1	-2.9%
YTD	463 025	496.8%	18.4%	15.5	145 330 028	446.0%	10.4%	8.8	-3.9%
MAT	746 822	862.6%	13.8%	12.5	241 156 103	806.1%	7.9%	7.1	-5.9%
REDUXIN
WoW	14 725	7.6%	34.9%	2.7	64 279 581	6.6%	43.8%	2.4	-0.8%
MoM	61 469	-3.1%	32.8%	-0.6	269 535 359	3.1%	41.9%	1	-1.4%
YTD	304 080	1.7%	34.2%	-5.8	1 263 531 507	-4.8%	42.4%	-8.4	19.1%
MAT	607 126	9.8%	34.8%	-7.3	2 510 493 643	-0.4%	43.3%	-10.7	33.0%
REDUXIN FORTE
WoW	3 289	-4.8%	7.8%	-0.3	12 401 791	-4.0%	8.4%	-0.4	-0.8%
MoM	14 438	-7.4%	7.7%	-0.5	54 217 348	-8.2%	8.4%	-0.8	-1.4%
YTD	70 391	31.4%	7.9%	0.7	263 052 748	31.6%	8.8%	1.2	19.1%
MAT	135 498	42.1%	7.8%	0.5	513 176 769	51.8%	8.8%	1.6	33.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	131 269	36.7%	8.7%	2.4	238 410 995	35.8%	7.3%	2	-1.6%
BRAINMAX	15 902	Inf	100.0%	NA	53 567 968	Inf	100.0%	NA	NA
GOLDLINE PLUS	385 154	31.9%	43.4%	4.2	1 168 837 428	33.2%	39.3%	5.6	19.1%
MODELAX-N	463 025	496.8%	18.4%	15.5	145 330 028	446.0%	10.4%	8.8	-3.9%
REDUXIN CAPS	304 080	1.7%	34.2%	-5.8	1 263 531 507	-4.8%	42.4%	-8.4	19.1%
REDUXIN FORTE	70 391	31.4%	7.9%	0.7	263 052 748	31.6%	8.8%	1.2	19.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	281 068	69.3%	8.2%	2.6	513 576 397	76.9%	7.0%	2.3	14.9%
BRAINMAX	26 089	Inf	100.0%	NA	86 336 454	Inf	100.0%	NA	NA
GOLDLINE PLUS	770 251	53.8%	44.1%	6	2 271 418 557	52.3%	39.1%	7.2	33.0%
MODELAX-N	746 822	862.6%	13.8%	12.5	241 156 103	806.1%	7.9%	7.1	-5.9%
REDUXIN CAPS	607 126	9.8%	34.8%	-7.3	2 510 493 643	-0.4%	43.3%	-10.7	33.0%
REDUXIN FORTE	135 498	42.1%	7.8%	0.5	513 176 769	51.8%	8.8%	1.6	33.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	5 999	-0.8%	9.0%	0.6	11 233 508	0.3%	7.5%	0.4	-6.9%
BRAINMAX	795	-7.9%	100.0%	0	2 640 076	-7.1%	100.0%	0	-7.9%
GOLDLINE PLUS	18 713	-4.9%	44.4%	-1.9	58 046 724	-3.2%	39.5%	-1.6	-0.8%
MODELAX-N	23 714	-1.0%	20.9%	0.6	7 460 283	0.2%	11.5%	0.2	-4.0%
REDUXIN CAPS	14 725	7.6%	34.9%	2.7	64 279 581	6.6%	43.8%	2.4	-0.8%
REDUXIN FORTE	3 289	-4.8%	7.8%	-0.3	12 401 791	-4.0%	8.4%	-0.4	-0.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	27 026	-9.8%	8.7%	-0.2	50 138 313	-8.8%	7.3%	-0.1	-8.1%
BRAINMAX	4 012	10.4%	100.0%	0	13 427 878	9.0%	100.0%	0	10.4%
GOLDLINE PLUS	86 011	1.9%	45.8%	1.5	261 993 752	0.7%	40.7%	0.1	-1.4%
MODELAX-N	100 062	-1.1%	19.8%	0.4	30 933 095	-1.1%	10.9%	0.1	-2.9%
REDUXIN CAPS	61 469	-3.1%	32.8%	-0.6	269 535 359	3.1%	41.9%	1	-1.4%
REDUXIN FORTE	14 438	-7.4%	7.7%	-0.5	54 217 348	-8.2%	8.4%	-0.8	-1.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца